Initially, he started with the making of only one type of snack with the said name, but after quite some time he realised the need to bring some unique spice combinations with variable food ingredients. Later, following subsequent researches about the smacking tastes of Indian spices, he developed other namkeen mixes. We are now a bring group running successfully globally, without falling on the quality standards, giving an extreme level of flavours to the food lovers. From struggle to becoming a strong bubble of success, Adarsh has created an unmatchable image in the national and international food market.
The trademark of our brand was issued to Gupta Ji in the year 1994 with the name “Adarsh Namkeen – A Famous Name in Namkeen”. Our registered address with the said trademark is Naya Ganj, Khurja, U.P. ‘Adarsh’, is a name derived from Hindi terminology meaning ‘an ideal or principle’. Acknowledging the same we have thrived our goals towards working with the same principles as set by our founder Shri Banarsi Das Gupta Ji. We have ruthlessly been determined to take forward the inherited legacy of our originator. Presently our area of production has extended and we have included the supply of Gift packs, Gifts sets, Sweets and baked sweet and salty cookies. We have successfully owned Malwa culture in terms of taste and presentation and are now delivering bulk orders with utmost quality and required quantity. Our spice mixes are still a secret which is a major reason behind our success. All our outlets are hygienically secure and safe, serving tasteful Indian snack. The workers are professionally trained to deal with the distinctive needs of the customers all over the world.
We are now a big roof, hovering our roots cross-borders, specialising the art of vegetarian snacks and sweets. We have included various diet mixes as well for diet enthusiasts. Our outstanding innovations have helped us reach good numbers in terms of quality customers. We believe in serving the niche areas also where other brands lack their reach. Over the years with change in time and double a change in culinary art, we have excelled and retained the soul of our spice mixes with a bit change in presentation. Our ‘Boondi mix’ is a hit among Marwadis and ‘Dal Sev mix’ is growing its reach since the launch. What we are working on now, is the reach of our customer base, where we want to showcase the exceptional culinary techniques of Adarsh Group.
We have kept the packaging of our product simple and secure with a mention of all the required details. Our product is a specially curated for crisp lovers. These can also be used as a Tea-time snack. Our spice mixes are evergreen and can be consumed by all age groups from children to adults.
Over the years we have successfully unveiled the invisible wall of contented customers across the boundaries. Some of the famous products served by us throughout these years are, Dal Sev Mix, Aloo Bhujiya, Boondi Mix, etc. Added sweets are Besan Ladoo, Soan Papdi, Bengali Rasgulla, Gulab Jamun and many more. We haven’t stopped here, as specially designed gifts packs for different Indian festive occasions are introduced within last few years. With time our work efficiency has improved and took us to a level where we are completing bulk orders on time without a delay in any way possible. This has made our name rock strong and steady.
When we gather orders, we give full leniency to our consumer base to choose from a wide range of snacks and sweets with allowing them to use hassle-free online payment mode. Pertaining to a long research time to time that we carry out, we have got to know the areas where our reach lacks and to overcome that we have brought our product on various e-commerce platforms. This boon to our society proved wonders for Adarsh Group as we got an opportunity to gain such an exposure which wouldn’t have been possible if not present. We have honestly adhered to all the norms set by the Food Safety and Standards Authority of India (FSSAI) and is working in healthy cooperation to it with the switching food policies.
Our roots are based in a semi-rural milieu where working towards astounding goals is nearly impossible. But with the unimpaired efforts of Gupta Ji, Adarsh Group is now a known name internationally. He had made the heads turn towards him by proving miracles for our group and certainly gave an identity which is not easy to suppress. Half a century has already passed and we are near to complete one within the coming years, but to maintain the quality of our products and services, we require your relentless feedback, unbiased of any prejudices. Your co-operation and love will surely make us touch the sky. We are thankful to you all for believing in us and keeping your spirits high towards us.
Adarsh – ‘Naam nahi Pratha Hai’.
